Growth Marketing Lead
- On-site
- Marketing
Job description
TechWolf is scaling fast and our marketing team needs a builder to architect the next wave of growth and help sellers sell. As our Growth Marketing Lead you’ll design the strategy for account-based marketing, search-led demand, and build and run growth programmes that span EMEA and the US. You’ll report to the VP Marketing, work hand-in-glove with RevOps, brand, content & field marketing and our in-house AI squad, and keep a lean mix of agencies pointed at the right outcomes.
What you’ll do:
Set the growth blueprint and put it into action 🐺 craft and execute the 12-month strategy for ABM tiers, digital/search acquisition and conversion optimisation, mapping each programme to revenue goals. You own the budget and are accountable for the results.
Design and own account-based programmes 🐺 build 1:few and 1:many motions (plays, content, experiences, nurture journeys) that engage target buying committees and accelerate deal cycles.
Run a growth experiment pipeline 🐺 own an always-on backlog of growth programs, pipeline experiments, paid-ad tests or other growth ideas; document hypotheses, results and next steps.
Oversee digital & search marketing 🐺 drive organic (SEO and GEO) and paid search, paid social and retargeting; prioritise initiatives by incremental pipeline impact.
Build automation & analytics foundations 🐺 partner up with RevOps to refine lead-scoring, dashboarding and reporting in HubSpot without drowning in admin work.
Coordinate agency & vendor partners 🐺 brief, align and evaluate performance agencies against clearly defined KPIs and budgets.
Embed AI everywhere 🐺 pilot Claude, ChatGPT Enterprise and predictive models for personalised outreach, copy/asset generation and audience targeting; maintain prompt libraries and best-practice playbooks for the team.
Partner with other TechWolf teams 🐺 mainly sales, CS & P&E - to make sure that the content we drive into our growth programs is world-class and you have a short feedback loop on what’s working and what isn’t.
Job requirements
Who you are:
4+ years in B2B growth or demand marketing, with 3+ years directly owning digital budgets of €1 M +.
Hungry to join a concise team of marketing superstars and aim for the moon when it comes to building the future of TechWolf
Proven success generating pipeline for enterprise SaaS deals (€100 k + ACV) across EMEA or US or comparable SaaS experience
AI-savvy: you’re experienced using Claude, ChatGPT Enterprise, Gemini or similar LLMs, plus basic familiarity with predictive models.
Hands-on with modern marketing stacks: HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics 4, etc..
Demonstrated ability to build strategy and execute programs or experiments that improve funnel efficiency and pipeline velocity.
Comfortable orchestrating multiple specialist agencies and vendors in parallel.
Fluent in funnel analytics and revenue metrics; able to translate data into board-ready insights and partner up with RevOps and sales leaders on the topic.
Excellent written and verbal English communication skills.
You’re based in Belgium and excited to work together with the TechWolf team at our Ghent office at least three days per week.
Bonus: overall experience with AI-first ways of working
What’s in it for you?
📊 Fair & competitive salaries – we benchmark our salaries yearly and pay above the market median in every role and location.
📈 Equity - everyone is an owner at TechWolf and can share in our success!
👨👩👧👦 Hybrid working and flexible hours - make your work schedule work for you
🚗 Mobility your way - choose between a company car or a mobility budget
🌱 Health insurance & retirement savings
🏝️ Work from abroad 3 weeks each year
💻 Learning and development opportunities
🚶♀️ Walking culture - who doesn’t love brainstorming or connecting with colleagues while taking a walk around the office?
🎉 Fun teambuildings, social & sports activities
Sounds like your cup of tea? There’s more!
TechWolf is on a mission to make work better and fairer for millions by powering the shift from jobs to skills. Our AI-driven platform provides the skill data enterprises need to transform talent management. Join an all-star team building a category-defining product in a purpose-driven, high-growth company with a unicorn dream. Ready to help us build a rocket ship?
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