Field Marketing Manager (US)

As work changes faster than ever before, TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.

TechWolf is built on the fundamental belief that people are a company’s most valuable asset and have to be managed as such. That’s why we help our customers leverage skill data to improve work for millions of employees across thousands of organizations.

Techwolf is seeking a Field Marketing Manager to drive pipeline growth and demand generation in the US market. This US-focused role is instrumental in localizing global campaigns, executing field and event marketing programs, and collaborating closely with our US-based founding team to accelerate revenue growth.

If you thrive in a fast-paced, high-growth start-up environment and are ready to roll up your sleeves to make a tangible impact, this is the opportunity for you. You’ll play a key role in developing targeted marketing activities that increase brand awareness with the primary goal of generating pipeline and closing deals in the US.

Key Responsibilities

Event & Field Marketing:

• Plan, execute, and manage field marketing initiatives (in-person events, trade shows, conferences, local meetups) tailored to the US market.

• Collaborate with sales to ensure event strategies align with pipeline and revenue goals.

• Manage event logistics, vendor coordination, and promotional activities to maximize attendance and engagement.

• Develop pre- and post-event campaigns to nurture leads and accelerate pipeline progression.

• Track event performance metrics to assess ROI and inform future event strategies.

Localizing Demand Generation & ABM Programs for the US Market:

• Localize global demand generation and ABM (Account-Based Marketing) programs to resonate with US audiences.

• Partner with the central marketing team to roll out targeted campaigns for key US accounts and market segments.

• Experiment with growth campaigns designed to increase awareness and generate high-quality leads in the US.

• Provide feedback on digital marketing efforts (run centrally) to ensure alignment with US market needs.

• Ensure consistent brand messaging tailored to the local US landscape and buyer personas.

Collaborate with the Founding Team to Drive Pipeline Growth:

• Work directly with the US founding team to develop and execute pipeline-driving activities.

• Act as a bridge between marketing and sales, ensuring tight alignment on priorities and targets.

• Identify opportunities to accelerate deal cycles through strategic marketing support and targeted outreach.

• Provide regular insights and updates on market trends, competitor activities, and customer feedback to inform US go-to-market strategies.

Qualifications & Skills:

• 4+ years of experience in field marketing, demand generation, or ABM, with a focus on B2B and US markets.

• Proven success in executing field and event marketing initiatives that directly impact pipeline and revenue.

• Experience in localizing global marketing campaigns to fit the US market’s unique needs and culture.

• Start-up mindset with a track record of thriving in high-speed, growth environments.

• Very high attention to detail

• Hands-on, roll-up-your-sleeves attitude with the ability to juggle multiple projects simultaneously.

• Strong collaboration skills and the ability to align cross-functional teams toward a common goal.

• Excellent communication, project management, and problem-solving abilities.

Preferred:

• Background in HR tech or a high-growth SaaS environment is a plus.

• Familiarity with strategic marketing tactics and tools

• Comfortable providing strategic feedback on digital campaigns while working with a centralized marketing team.

• Experience supporting enterprise-level sales teams through targeted marketing efforts.

What’s in it for you?

📈 Equity - everyone is an owner at TechWolf and can share in our success!

👨‍👩‍👧‍👦 Hybrid working and flexible hours - make your work schedule work for you

🌱 Health insurance & retirement savings

🏝️ Work from abroad 3 weeks each year

🚅 Travel to London occasionally and work from our local office

💻 Learning and development opportunities

🚶‍♀️ Walking culture - who doesn’t love brainstorming or connecting with colleagues while taking a walk around the office?

🎉 Fun team buildings, social & sports activities

Sounds like your cup of tea? There's more!

TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.

We provide a unique opportunity to work with an all-star team and cutting-edge product, in a purpose-driven company that aims to empower people to thrive at work. TechWolf is growing fast and you’ll join a high-performing international team with a unicorn dream. Ready to help us build a rocket ship?

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